Presidential Image Gallery

The Presidential Campaign

Source: The Library of Congress

In both the 1896 and 1900 presidential campaigns, William McKinley advocated for the maintenance of the gold standard, directly conflicting with the free silver platform of his Democratic rival, William Jennings Bryan. For both campaigns, the Republican Party spent several million dollars on 125 million campaign documents, including 21 million postcards and 2 million written inserts that were distributed to more than 5,000 newspapers weekly.

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